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Support for Tourism
in Powys

The key priorities of the tourism service are: 

1. Marketing – digital and traditional methods, including the Mid Wales My Way website and social media platforms, Mid Wales visitor guide, events and exhibitions to raise awareness of Powys as a key visitor destination in Wales. 

2. Destination Management – support for the 4 destination areas in Powys – Brecon Beacons, Cambrian Mountains, Dyfi Biosphere, Mid and North Powys. Find out more at Tourism Powys 

3. Powys Events – a dual approach which involves the active promotion of the wide range of iconic events held in Powys, and working with The Welsh Government and other partners to attract major events to use Powys as a base.


Powys County Council tourism service undertakes a variety of research into tourism trends, visitor satisfaction, bedstock and the impact of tourism on the economy of Powys (STEAM). 

Sitting on the Visit Wales research partnership, we gather data in conjunction with other organisations and local authorities in Wales. 

Wales tourism research can be viewed -

Partnership for Growth, the Tourism strategy for Wales can be viewed -

For further information, please contact us on

Destination Management

Destination management is designed to make each destination work effectively from a visitor perspective. To do this effectively needs buy-in from a range of stakeholders involved in the delivery of visitor experiences on the ground. Working in partnership is essential to ensure the overall quality of services and facilities is in line with visitor needs and expectations. Destination management keeps the visitor, their needs and the quality of the experience they receive at the heart of what it does. 

Powys County Council tourism service is committed to developing and supporting a destination management approach, as endorsed by Visit Wales in the ‘Partnership for Growth’ Tourism Strategy. The tourism service works in partnership with Visit Wales, partner organisations, tourism businesses, clusters and community groups in the following 4 destinations that make up Powys – 

· Brecon Beacons

· Cambrian Mountains

· Dyfi Biosphere

· Mid and North Powys Destination Network 

Powys County Council’s tourism service has a dual role in delivering the visitor marketing priorities of the council to target key visitor groups, alongside supporting the ongoing development of the tourism sector in Powys, in particular working to support businesses and communities which provide services to visitors. 


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